BBBS Services (VA)
1707 Summit Ave, Suite 200
Richmond, VA 23230
Contact: Diane Brown
November 15, 2019
RICHMOND, VA — Thanks to a grant from Tyson Foods, the development team at Big Brothers Big Sisters Services (VA) was able to attend the 2019 BBBS National Conference in Charlotte, NC and build skills that support long-term engagement of donors and diverse revenue streams.
The Big Brothers Big Sisters of America conference, themed Bigger Together, provided learning sessions, inspirational speakers, networking opportunities with other agencies, and a day-long immersion into the topic of diversity, inclusion, and equity.
“The national conference provided a great opportunity to learn more about how BBBS Services can increase effectiveness and efficiency in fundraising and research-based mentoring initiatives. The diversity and inclusion immersion furthered our ideals to serve youth, families, volunteers, and donors who reflect our communities. Strategies are already being implemented to be more intentional in our efforts,” said Ann Rohde Payes, Executive Director.
Big Brothers Big Sisters is a research-based and outcomes-oriented agency. The skills developed at the conference support implementing research-based fundraising programs by increasing individual giving in support of corporate giving, since more than 70% of contributions nationwide come from individuals. Additionally, BBBS Services has received new grants in support of evidence-based family engagement efforts as a result of skills learned at the conference. The Tyson Foods grant already influenced the number and quality of youth served by creating new opportunities for financial support.
The conference allowed BBBS Services (VA) leadership to connect with fellow grantees and other agency leaders, national experts, and the Big Brothers Big Sisters of America team to support best practices in program development and execution, as well as fundraising.
Today’s Tyson Foods is a modern, multi-national, protein-focused food company with more than 121,000 employees. They produce 1 in 5 pounds of all chicken, beef, and pork in the U.S., making them the market leaders. They’re behind some of the most recognized brands on grocery store shelves today. Their portfolio of leading brands includes Tyson®, Jimmy Dean®, Hillshire Farm®, Ball Park®, Wright Brand®, Golden Island®, Aidells®, and State Fair®.
Having a mentor can make a big difference in the lives of children and youth. But mentors for boys are hard to come by. Boys often stay on the Big Brothers Big Sisters waiting list for a year before they are matched with a “big brother.”
Christa sits down with BBBS staff and 2 big brothers along with their little brothers to talk about what the mentoring relationship is like for them and why they would encourage others to get involved.